designed the motion design guidelines for Atlas Concorde's new showroom
For the new Atlas Concorde showroom in Fiorano Modenese, we were commissioned by Dotdotdot to design a motion-visual-identity to support the digital activity associated with the space, both inside and outside the showroom. This includes interactive environments designed by Dotdotdot as well as social media communication linked to the exhibition space.
ATLAS CONCORDE MOTION GRAPHICS
for: Dotdotdot
team: Pierluigi Anselmi, Pietro Buffa, Alessandro C. Busseni, Giacomo Quinland, Marco Gabriele
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Starting from the company logo, we distilled it into a red diamond that serves as both a cursor and a guiding element within a dynamic system of parallel lines, evoking the concept of an archive.
The animation introduces a modular compartment system that opens and closes to showcase images, videos, and product textures.
Starting from the company logo, we distilled it into a red diamond that serves as both a cursor and a guiding element within a dynamic system of parallel lines, evoking the concept of an archive.
The animation introduces a modular compartment system that opens and closes to showcase images, videos, and product textures.