goes on an insterstellar journey

According to ancient Greek cosmologists, the aether is the highest, purest and brightest part of the sky. Etra is the set of shining stars that guides us on a path made of pure raw materials, a path in search of simplicity. Etra Caffè is born to offer everyone a moment of pleasure through pure and sustainable coffee.

Propp has been working on the entire design system, defining the brand strategy and developing all visual assets, both physical and digital.

for: Etra Caffè

team: Pietro Buffa, Pierluigi Anselmi, Alessandro C. Busseni, Giacomo Quinland, Marco Gabriele, Mara Castiglioni, Martina Gommellini








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︎ propp, 2024