turns on the TV!

LINK. Idee per la TV is an editorial project dedicated to television and media curated by Mediaset – RTI strategic marketing team. LINK’s longform essays analyze the italian and international television industry with fresh persectives and valuable insights from the leading professionals.

Together with tomotomo we have designed the multi-format printed magazine and its ever-evolving digital version.

Visit ︎ LINK. Idee per la TV

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for: Mediaset – RTI

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with: Tomo Tomo

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team: Pierluigi Anselmi, Pietro Buffa, Letizia Tempesta Filisetti, Giacomo Quinland

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The website layout alternates text and strong visuals, op-ed commentaries and a complete archive to access all the articles from the print editions.

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LINK 28. METRIX: we’ve made a series of silver and fluorescent pink collages taking cues from the bygone era of 50s/60s sci-fi to illustrate the main theme of this issue: the ongoing “war of the worlds” between the traditional media and the its digital rival.

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LINK 29. MEDIA-MORFOSI 3: experimenting with an early iteration of Midjourney’s AI text-to-image generation, we’ve fed the prompts with keywords from the issue and were met with fascinating, sometimes disturbing, outputs. What better way to illustrate the 2023 edition of Media-Morfosi, a long-sighted look at the present and future of the audio-visual market.

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