weights cashmere for NON

NON cashmere innovates the wool market by selling high quality cashmere garment by weight. We design NON identity and visual system in respect of its semplicity, being coherent through all the applications from the logotype to the interactive window displays and environmental graphics for both Milan and Paris stores, for which we also shot and produced a short documentary on the process of cashmere production for the inhouse mini museum hosted in the client welcome rooms.

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for: Asap Lab, NON Cashmere

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team: Pierluigi Anselmi, Alessandro C. Busseni, Giovanni Cola, Margherita Mazza

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Visual identity and guidelines, Documentation, Photography, Environmental graphics and signage, Video installation, Digital design

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NON Paris’ store display alternates animated graphics and products’ portraits to clips introducing the chashmere’s production documentary.

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Cashmere’s production documentary.
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The clients’ welcome room hosts a mini museum about cashmere with videos, graphics and samples of raw material and its refinement.

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NON’s visual identity is composed by an impactful sans typography and a basic colous scheme alternating cashmere’s blue and light gold. icons and maps explain the richness of the wools and silk yarns used to produce the garments.

Stills from the window display.
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