propp
images and stories
︎2025

           meets two generations of Prysmian CEOs


Prysmian, a global leader in the cable industry with headquarters in Milan, marked a leadership transition with the appointment of a new CEO. To support this moment, we collaborated with Fondazione Feltrinelli to create a mini-documentary and a digital publication.

Both projects aimed to go beyond the handover between CEOs, offering a reflection on the company’s 20-year journey since its origins as Pirelli Cavi and exploring the challenges ahead. As a key player in the energy transition, the industry faces a future of significant leadership and innovation.

PRYSMIAN: A GLOBAL COMPANY

for: Prysmian
with: Fondazione Giangiacomo Feltrinelli

team: Pierluigi Anselmi, Pietro Buffa, Alessandro C. Busseni, Duccio Servi, Stefano Cozzi, Marco Gabriele, Giacomo Quinland

 


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The conversation between the two CEOs, moderated by Massimiliano Tarantino, Secretary of Fondazione Feltrinelli, is interwoven with archival footage of the company. The narrative highlights the human and relational aspects of leadership, where complexity and strategy come together under the guiding motto: Good people make good company.