makes himself very small to enter the DNA
How can complex concepts in regenerative medicine research be effectively communicated and visualized for a broad and diverse audience? In collaboration with the University of Modena and Reggio Emilia and the research team led b Professor Graziella Pellegrini, we created two videos designed to make key aspects of Regenerative Medicine Products (RMPs) more accessible and engaging.
Each video adopts a different visual approach—illustration in the first, live action combined with motion graphics in the second—but both share a common visual language: vibrant colors and simple shapes that help break down complex ideas and make them easier to understand.
Each video adopts a different visual approach—illustration in the first, live action combined with motion graphics in the second—but both share a common visual language: vibrant colors and simple shapes that help break down complex ideas and make them easier to understand.
UNIVERSITÀ DEGLI STUDI DI MODENA E REGGIO EMILIA - RMP / ATMP
for: Università degli Studi di Modena e Reggio Emilia
team: Pierluigi Anselmi, Pietro Buffa, Alessandro C. Busseni, Marco Gabriele, Stefano Cozzi
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The first video, aimed at the general public, uses animated illustrations to explain the process behind a regenerative medicine product. It follows the journey from biopsy to lab work, wher diseased tissue is genetically corrected and then grafted back onto the patient.
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The second video, intended for a more specialized audience, focuses on the development and implementation of the entire product-service system. It highlights the network of professionals and services involved—from consultancy and biological material transport to the training of expert teams and the coordination of biomedical units.
