about
Our name is inspired by Vladimir Propp, the scholar who broke folk tales down into their underlying structures — an approach to complexity that informs how we work today.
We partner with cultural institutions and companies to build identities, narratives, spaces and platforms people can enjoy, understand, inhabit and use. Our people-first approach cultivates interconnected experiences that reflect culture, community, and possibility.
We work across four areas — identities, narratives, spaces and tools — moving freely between visual design, animation, data visualisation, editorial design and digital development. The medium changes; the way we work doesn't.
We partner with cultural institutions and companies to build identities, narratives, spaces and platforms people can enjoy, understand, inhabit and use. Our people-first approach cultivates interconnected experiences that reflect culture, community, and possibility.
We work across four areas — identities, narratives, spaces and tools — moving freely between visual design, animation, data visualisation, editorial design and digital development. The medium changes; the way we work doesn't.
identities
Visual identities and design systems for institutions, foundations and companies — logos, formats, guidelines and campaigns built to grow and adapt over time
narratives
Archives, research and complex data turned into films, animations and editorial projects — for museums and universities, and for companies with a story to tell
spaces
Animations, installations and graphics that bring exhibitions, museums, showrooms and events to life — turning physical spaces into experiences people can understand and explore
tools
Websites, web apps and management platforms — from cultural archives to logistics systems: tools built around how people understand and use information
latest projects
SOBREMESA, Vagaries of the palateA transnational pilot on food, migration, and cultural belonging in Europe
identities / narratives / tools
Italian Design Day 2026 Visual identity for the Italian Design testimonials’ missions around the globe
identities
The Society of Objects
Visual Identity for elledecor.it’s event at Milano Design Week
identities / spaces
OVO Delivery platformThe full service cargobike digital tool
tools