Propp translates dense knowledge into visual experiences
We partner with cultural institutions and companies to design identities, narratives, spaces and tools people can enjoy, understand, inhabit and use ///
The name is inspired by Vladimir Propp, the scholar who broke folk tales down into their underlying structures — an approach to complexity that informs how we work today.
We partner with cultural institutions and companies to build identities, narratives, spaces and platforms people can enjoy, understand, inhabit and use. Our people-first approach cultivates interconnected experiences that reflect culture, community, and possibility.
We work across four areas — identities, narratives, spaces and tools — moving freely between visual design, animation, data visualisation, editorial design and digital development. The medium changes; the way we work doesn't.
AREAS
IDENTITIES
Propp designs visual identities and brand systems for institutions, foundations and companies — logos, formats, guidelines and campaigns built to grow and adapt over time.
NARRATIVES
Propp turns archives, research and complex data into films, animations and editorial projects — for museums and universities, and for companies with a story to tell clearly.
SPACES
Propp designs animations, installations and graphics that bring exhibitions, museums, showrooms and events to life — turning physical spaces into experiences people can understand and explore.
TOOLS
Propp designs and builds websites, web apps and management platforms — from cultural archives to logistics systems — tools built around how people understand and use information.